Whilst being here in Malmö, I’ve noticed the lack of breakfast options. Sure, Malmö is a culinary hotpot of different cultures & cuisines, but they don’t really ‘do’ breakfasts here. Sure, there’s the Scandi style cold-cuts frukost and then on the weekend plenty of places offer a ‘brunch’ but, it’s yet again a buffet affair, where people queue up and many miss out to what they want. Seeing the gap in the market, this is where Brekkieklubben (literally, The Brekkie Club) comes in.
Together with my Aussie mate, and fellow Swedexpat, Anya Trybala (who I’d check out her music project & label Ninoosh & Synth Babes Records) came together to bring the best of a Melbourne & British Brekkie to Sweden! And as I’d been listening to a lot of Kate Bush that morning and with Stranger Things 2 (then) on its way to be released, we wanted it to have a cool 80s & early 90s vibe.
We’ve been working together with Gro’up, an amazing community run space & restaurant founded by Nina Christensson (one of the founders of both SMAK & Bastard) and run by the bloody stellar duo of Project manager, Edith Salminen and Head Chef Marcus Schön. They are such a great addition to the food scene in Malmö and conveniently around the corner from our apartment.
So, myself, Anya and Tom spent from the end September to mid November honing our idea & concept, Tom creating original art for the project with his illustration business, Jom Tones Illustration, myself pitching the idea at Ideon’s ‘Pitcher’s Corner’, until we set the date for our launch on Sunday the 26th of November. Selling Tickets through Eventbrite, we managed to drum up both trade, in the guise of 19 tickets (plus a further 4 walk-in orders) and interest by regularly updating our social media channels. With the menu written up, containing our spin on British & Aussie favourites and classics such as Eggs Benedict that you simply cannot get easily here, we were ready for the launch!
The prices for the tickets were 146kr for a Brekkie plate (that you ordered, in advance, especially for you), coffee & a special surprise (which were vegan bread & butter puddings, inspired by the very British combo of ‘tea, toast and marmelade’, topped with Oatly fraîche. I Even made my own bitter orange marmelade for them!). We catered to people of all diets with a gluten free ‘Punked Porridge’ option and I made it my mission that most of the dishes were or could be made Vegan Friendly.
On The launch day itself, Edith thankfully helped us through our very first service. It went amazingly well considering, albeit, I’m an accomplished cook and have worked in the service industry, but I had never been this side of the kitchen before. We got the food out, with relative ease and every customer was satisfied, together with some 80s & early 90s hits rocking out on the speakers. Edith then gave us a de-briefing on how to improve next time.
Check out Brekkieklubben on
Instagram: http://www.instagram.com/Brekkieklubben
Facebook: http://www.facebook.com/brekkieklubben
So, people of Malmö look out for the next opening of Brekkieklubben, very soon!
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